Privacy policy

PRIVACY POLICY

Effective date: December 10th 2025

Nootrify (“Nootrify”, “we”, “us”, or “our”) is committed to protecting your privacy and the personal information of our customers and visitors. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit or make a purchase from nootrify.com (the “Site”), interact with our emails, participate in our subscription program, or otherwise engage with us.

By using our Site or providing us with personal information, you agree to the collection, use and disclosure of your personal information in accordance with this Privacy Policy and applicable privacy laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, other privacy and consumer protection laws.

If you do not agree with this Privacy Policy, please do not use our Site or provide personal information to us.

1. WHO WE ARE & HOW TO CONTACT US

Nootrify is a dietary supplement brand operated by:

Legal entity name: NOOTRIFY SUPPLEMENTS INC.

Mailing address: 497-1733 H St Suite 450, Blaine, WA 98230

Email: shop@nootrify.com

We are responsible for the personal information we collect, use and disclose in the course of our commercial activities. We have designated an individual to be responsible for privacy compliance (the “Privacy Officer”).

  • Privacy Officer contact:
    • Email: shop**@nootrify.com** (please include “Privacy Request” in the subject line)

2. SCOPE OF THIS POLICY

This Privacy Policy applies to:

  • Visitors to our Site;
  • Customers who purchase our products (including pre-orders and subscriptions);
  • Individuals who create an account;
  • Individuals who sign up for our newsletter, SMS, or other marketing;
  • Individuals who contact us by email, social media or other channels; and
  • Any other person whose personal information we collect in connection with our business.

This Privacy Policy does not apply to information about our employees, contractors or job applicants, which is handled in accordance with separate internal policies.

Our Terms of Service govern your use of the Site and should be read together with this Privacy Policy.

3. PERSONAL INFORMATION WE COLLECT

“Personal information” means information about an identifiable individual, or information that can be reasonably linked to an identifiable individual.

We collect the following types of personal information:

3.1 Information You Provide Directly

Account and profile information

  • Name
  • Email address
  • Password or other login credentials
  • Shipping and billing addresses
  • Phone number (if provided)

Order and payment information

  • Products purchased (including subscription plans and pre-orders)
  • Order dates and amounts
  • Shipping address and contact details
  • Partial payment information (e.g., last four digits of card, card type) as made available by our payment processor
  • Transaction identifiers and status

We do not store your full payment card number or CVV. Payment card information is collected and processed by our third-party payment processor(s) under their own security and privacy standards.

Communications and support

  • Information you provide when you contact us (by email, web form, social media, etc.)
  • Support requests and correspondence
  • Feedback and survey responses

Marketing and preferences

  • Your newsletter or marketing opt-in status
  • Your preferences regarding email/SMS communications
  • Information you provide in response to marketing campaigns, contests or promotions

Reviews, user-generated content and social media

  • Product reviews and ratings you submit
  • Comments, photos, or other content you share with us or tag us in on social media
  • Your social media handle or username, if you interact with our accounts

3.2 Information Collected Automatically

When you use our Site, we automatically collect certain information about your device and usage through cookies, pixels, and similar technologies (see Section 6 below).

This may include:

  • IP address
  • Device type, operating system and browser type
  • Language settings
  • Referring/exit pages and URLs
  • Pages viewed, time spent on pages, clicks and scrolls
  • Approximate location based on IP (e.g., city, region, country)
  • Log information such as access dates and times

We may use analytics tools and advertising partners (for example, web analytics services and advertising networks) that collect this information to help us understand usage and improve our Site.

3.3 Information from Third Parties

We may receive personal information about you from:

  • Payment processors (e.g., confirmation of payment, last four digits of card, fraud risk signals);
  • Fulfillment and shipping partners (e.g., tracking information, delivery status);
  • Marketing and analytics providers (e.g., tags, conversion data, engagement metrics);
  • Social media platforms if you interact with our content or sign in using a social login (if enabled);
  • Referral or loyalty program providers (if applicable).

We use this information in accordance with this Privacy Policy and any additional restrictions imposed by the third party.

4. HOW WE USE PERSONAL INFORMATION

We use personal information for the following purposes:

4.1 Providing Our Products and Services

  • Processing and fulfilling your orders, subscriptions and pre-orders;
  • Managing payments, fees and charges;
  • Arranging shipping and delivery;
  • Communicating with you about your orders, subscriptions, shipping status, and account;
  • Providing customer support and responding to your inquiries.

4.2 Managing Accounts and Subscriptions

  • Creating and maintaining your account;
  • Allowing you to view, manage and cancel your subscription(s);
  • Handling changes to your subscription plan, billing or shipping details;
  • Sending you reminders and notices related to your subscription.

4.3 Marketing & Communications

  • Sending you marketing emails, SMS or other messages about products, promotions, content and events, where permitted by law and consistent with your preferences;
  • Personalizing marketing content based on your purchase history, site activity and preferences;
  • Administering contests, surveys, referrals and promotions.

You may opt out of marketing communications at any time (see Section 11).

4.4 Analytics, Personalization & Improvements

  • Analyzing how visitors use our Site and products;
  • Measuring the effectiveness of our campaigns and promotions;
  • Testing and developing new features, products or services;
  • Improving the performance, security and user experience of the Site.

4.5 Security, Fraud Prevention & Legal Compliance

  • Detecting, investigating and preventing fraudulent transactions or security incidents;
  • Protecting the rights, property or safety of Nootrify, our customers, or others;
  • Complying with legal obligations, court orders or requests from law enforcement or regulators;
  • Enforcing our Terms of Service and other agreements.

We may combine information we collect from different sources for these purposes, in accordance with applicable law.

5. LEGAL BASES FOR PROCESSING (EEA/UK USERS)

If you are located in the European Economic Area (“EEA”), the United Kingdom, or another jurisdiction that requires us to explain our legal bases for processing, we rely on the following:

  • Performance of a contract: To process and fulfill your orders, manage subscriptions, and provide customer support.
  • Consent: For certain types of marketing communications, cookies/analytics where required, and any other processing for which we specifically ask your consent.
  • Legitimate interests: To improve our products and services, prevent fraud, analyze usage and ensure network and information security, provided that these interests are not overridden by your rights and interests.
  • Legal obligations: To comply with accounting, tax, consumer protection and other legal requirements.

You may withdraw your consent at any time, where consent is the legal basis, without affecting the lawfulness of processing based on consent before its withdrawal.

6. COOKIES & SIMILAR TECHNOLOGIES

We use cookies, pixels, tags and similar technologies (“cookies”) on our Site.

6.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember your preferences, and understand how you use the site.

We may use:

  • Strictly necessary cookies (required for core site functionality such as cart, checkout and account log-in);
  • Performance/analytics cookies (to understand how visitors use the Site, aggregate statistics, etc.);
  • Functional cookies (to remember your choices, such as language or region);
  • Advertising and social media cookies (set by us or our partners to deliver relevant advertising and measure effectiveness).

6.2 Third-Party Cookies

Some cookies are set by third parties such as:

  • Our e-commerce platform;
  • Analytics providers;
  • Advertising networks;
  • Social media platforms (e.g., if you interact with embedded content or share buttons).

These third parties may use cookies to collect information about your online activities over time and across different sites and services.

6.3 Your Choices

You can:

  • Adjust your browser settings to refuse or delete cookies;
  • Use available cookie banners or preference tools on our Site (if implemented);
  • Opt out of certain third-party analytics or ad cookies using the tools they provide.

Note: If you disable certain cookies, parts of the Site (including cart and checkout) may not work correctly.

7. ONLINE ANALYTICS & ADVERTISING

We may use third-party analytics services (for example, Google Analytics or similar tools) to help us understand how users interact with our Site, and we may use advertising partners to display ads related to our products on other sites or platforms.

These services may use cookies, device identifiers and other technologies to collect information about your use of the Site and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information is typically used in aggregate form to provide reports and help us improve our Site and marketing.

Some advertising partners may also use this information to deliver targeted advertisements on other sites or apps, based on your interests, location and other factors.

You can usually opt out of interest-based advertising from certain networks by using industry opt-out tools (for example, the Digital Advertising Alliance or Network Advertising Initiative sites, where available in your region).

8. HOW WE SHARE PERSONAL INFORMATION

We do not sell your personal information in the ordinary sense of the word. To operate our business, we may disclose personal information to the following categories of recipients:

  • Service providers and vendors who perform services on our behalf, such as:
    • E-commerce platform and hosting providers;
    • Payment processors;
    • Fulfillment centers and shipping carriers;
    • Email/SMS and marketing platform providers;
    • Analytics and advertising partners;
    • IT support and security providers.
  • Professional advisors such as lawyers, accountants and auditors, where necessary.
  • Business partners in connection with joint marketing or collaborations, where permitted by law and with appropriate safeguards.
  • Authorities and law enforcement where required by law, regulation, legal process or to protect our rights or the rights of others.
  • Business transfers: In connection with a merger, acquisition, sale of assets, financing, or similar corporate transaction involving Nootrify, personal information may be transferred to another entity as part of that transaction.

We require service providers who have access to personal information to protect it appropriately and to use it only for the purposes for which it is disclosed.

If certain privacy laws treat targeted advertising or analytics as a “sale” or “sharing” of personal information, we will comply with any applicable requirements, including providing you with additional disclosures and rights where required.

9. INTERNATIONAL TRANSFERS

We are based in Canada, but many of our service providers and partners may be located in other jurisdictions, including the United States and other countries. As a result, your personal information may be transferred to, stored or processed in a country outside of your province, state or country of residence, where privacy laws may differ from those in your jurisdiction.

We take reasonable steps to ensure that any international transfers comply with applicable laws and that your personal information remains protected by appropriate safeguards, such as contractual commitments.

10. RETENTION OF PERSONAL INFORMATION

We retain personal information only for as long as necessary to:

  • Fulfill the purposes for which it was collected;
  • Meet our legal, accounting or reporting obligations;
  • Resolve disputes and enforce our agreements.

Retention periods may vary depending on the type of information. For example:

  • Order and transaction records: retained for a minimum number of years to comply with tax and accounting requirements;
  • Customer support communications: retained for a reasonable period to manage our relationship with you;
  • Marketing information: retained until you unsubscribe or we determine it is no longer needed, subject to a reasonable retention and suppression period.

When personal information is no longer required, we will delete it or anonymize it in accordance with our data retention practices and applicable law.

11. YOUR RIGHTS & CHOICES

Your rights will depend on where you live and the privacy laws that apply to you. We will honor all rights granted under applicable laws.

11.1 Rights Under Canadian Privacy Law (PIPEDA)

If you are in Canada, subject to limited exceptions, you have the right to:

  • Access your personal information in our custody or control, and request information about how it has been used and to whom it has been disclosed;
  • Request correction of your personal information if it is inaccurate or incomplete;
  • Withdraw consent to our processing of your personal information, where we rely on consent;
  • Challenge compliance with this Privacy Policy or applicable privacy laws.

11.2 Other Privacy Rights (EEA/UK, Certain U.S. States, etc.)

If you are located in certain jurisdictions (such as the EEA/UK or some U.S. states), you may also have, to the extent applicable:

  • The right to delete personal information in certain circumstances;
  • The right to restrict or object to certain processing;
  • The right to data portability for certain information you provided;
  • The right to opt out of certain types of profiling or targeted advertising;
  • The right not to be discriminated against for exercising your rights.

We will respond to your request in accordance with applicable laws.

11.3 Marketing Communications

You can opt out of marketing emails by:

  • Clicking the “unsubscribe” link at the bottom of any marketing email, or
  • Contacting us at shop**@nootrify.com**.

If we send SMS marketing (where permitted by law), you can opt out by following the instructions included in the message (e.g., replying STOP), or by contacting us.

Please note:

  • Even if you opt out of marketing, we may still send you transactional or service messages (for example, order confirmations, shipping updates, important account or legal notices).

11.4 Cookies and Online Tracking

You can manage cookies and tracking technologies as described in Section 6. You may also:

  • Use browser settings to block or delete cookies;
  • Use third-party opt-out tools for interest-based advertising where available.

12. CHILDREN’S PRIVACY

Our Site and products are not directed to children, and we do not knowingly collect personal information from individuals under the age of 13 (or the minimum age of digital consent in your jurisdiction) without appropriate consent.

If we become aware that we have collected personal information from a child without proper consent, we will take steps to delete that information. If you believe we may have collected such information, please contact us at shop**@nootrify.com**.

13. THIRD-PARTY WEBSITES & SERVICES

Our Site may contain links to third-party websites, apps or services that are not owned or controlled by Nootrify. This Privacy Policy does not apply to the privacy practices of any third-party websites or services.

We encourage you to review the privacy policies of any third-party sites or services before providing them with your personal information.

14. HOW WE PROTECT PERSONAL INFORMATION

We take reasonable physical, technical and organizational measures to protect personal information against loss, theft, misuse, unauthorized access, disclosure, alteration and destruction.

These measures may include:

  • Encryption of data in transit;
  • Access controls and authentication;
  • Secure hosting and network safeguards;
  • Internal policies and training for staff.

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. You are responsible for keeping your account credentials confidential and immediately notifying us if you suspect unauthorized use of your account.

15. COMPLAINTS & DISPUTE RESOLUTION

If you have a concern or complaint about how we handle your personal information, please contact us first so we can try to resolve it:

  • Email: shop**@nootrify.com** (subject: “Privacy Complaint”)

If you are in Canada and are not satisfied with our response, you may have the right to file a complaint with the Office of the Privacy Commissioner of Canada or, where applicable, a provincial privacy commissioner.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we do, we will:

  • Post the updated version on this page; and
  • Update the “Effective date” at the top.

In some cases (for example, material changes), we may also notify you by email or through the Site, in accordance with applicable law.

Your continued use of the Site or our services after any changes are posted constitutes your acceptance of the updated Privacy Policy.